A link wheel is a way of leveraging web 2.0 websites to increase the trust and authority of your own site. Basically it involves submitting a number of related articles, each containing two links, one pointing to the next article and the other pointing at your site.
No longer the simple and effective SEO ‘trick’ it once was, the principle remains valid and setting up a more sophisticated link wheel or a legitimate and well maintained link wheel, could still work wonders for your website.
For more SEO tips read our Guide to Search Engine Optimisation and subscribe via RSS or email.
