I hope our friends at Style Campaign don’t mind but we must also share this unusual HTML email design… Ok, there are issues with outlook but it makes great and very creative use of the notoriously unpopular scrollbar. Click here to view the ‘horizontal scroll game’. An illustrated ‘teaser’ displays neatly in your inbox inviting you to scroll across, whereupon a series of ‘hints’ then direct you left and right, up and down, around a ‘map’. Ultimately you arrive at the call to action. We’ve never seen an email quite like it either.